Dugan & Dame

Going Deeper Than The Logo with Joe Ciaramella

Vaughan & Angela sit down with their partner, Joe Ciaramella, to discuss how the Dugan & Dame brand started with help from a creative pro.

Listen out for:

Learn about the guy who makes Dugan & Dame pretty and our brand come to life.
How a brand is more than a logo - it's the sum of its parts.
The importance of someone who understands branding to be on your team, especially with start-ups.
Process of starting a creative brief.
Why failure is high with those who think they can do it all themselves and running the risk of imposter syndrome.
Are online services worth it?
Discussing budgets up front and discovering the value of your brand.
Importance of brand consistency and how you make the consumer feel.
3 second rule.
Open constructive communication and how it can keep you afloat.

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